Royal Enfield not taking EV route for now, says Siddhartha Lal

Royal Enfield wouldn’t be entering electric vehicles anytime in the near future, said Siddhartha Lal, managing director at the Bullet motorcycle maker’s parent Eicher Motors NSE -1.59 %, because he does not see any customer economics “at all” for that in the premium end of the two-wheeler market.

On Royal Enfield’s approach to electric vehicles, Lal said the company is playing a very long-term game on EVs. “There are people getting in, it is certainly a less than one percent game,” Lal said during Eicher Motors’ earnings call last week. “It is a question of approach; we believe we have a very strong philosophy and a game plan. The entry into EVs won’t be any time in the near future.”