Oil companies map retail expansion with tech
NEW DELHI: For years, a large parcel of empty land along Coimbatore-Trichy road would attract a young IndianOil executive’s attention. Today, the site is home to one of the company’s high-selling pumps.
Cut to present. When CIDCO began developing New Mumbai townships a few years ago, the prospective pump sites were identified by IOC’s central data centre. Today, the pumps are doing well.
Welcome to the bold new world where data is the new oil.
“Today when consumers visit our petrol pumps they don’t realise there’s a digital ecosystem working in the background to ensure delivery is pure aur pura dono hee (both pure and full),” IOC chairman Shrikant Madhav Vaidya said.
