NHAI launches ad-campaign on FASTag
The National Highways Authority of India (NHAI) has launched a new ad-campaign by Bollywood actor Akshay Kumar to educate general public and induce behavioural changes for using FASTag.
The ad-campaign was launched last night, the NHAI said adding that till December 17 a total 10 million FASTags have been issued.
“In its endeavour to educate general public and induce a behavioral change on a large scale, the NHAI has launched the new TV commercial- ‘FASTag Lagao – Aage Bado, India Ko Aage Badao’ in presence of Road Transport, Highways and MSME Minister Nitin Gadkari and brand ambassador Akshay Kumar,” a statement from NHAI said.
The campaign aims to create an awareness about smooth mobility across national highways by promoting the use of FASTag, a tool that facilitates digital payments to ensures hassle-free movement.
