New U.S. rules on EV subsidies slam Hyundai, Kia’s dreams

After grabbing the No. 2 spot in the U.S. electric vehicle market with stylish, long-range models, Hyundai Motor and Kia are the automakers with the most to lose from new rules that halt subsidies for EVs made outside North America.

These two companies, which make the popular Ioniq 5 and EV6 models, sold more than 39,000 EVs in the United States between January and July – doubling last year’s sales and blowing past Ford Motor Co, Volkswagen AG and General Motors Co.

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