New LML not primarily focused on price and range: MD Yogesh Bhatia
New LML is not primarily focused on generic features like price and range while developing its electric two-wheelers. It is, instead, aiming to be a “experiential brand”, LML Emotion Managing Director Yogesh Bhatia said on Thursday.
LML Emotion, revamped brand under the new ownership, on Thursday unveiled the concept of its first three electric two-wheeler vehicles — Star (e-scooter), Moonshot (e-hyperbike) and Orion (e-bike) — under the theme “Reimagining the Legend”.
“We are nowhere saying that please buy the LML Emotion product because this is cheaper, or because this is what the range (mileage) it gives,” he said. While Orion will be launched in the first half of next year, Star and Moonshot will be launched in the second half of 2023.
