Maruti’s first EV to target upper segment
Maruti Suzuki India chairman RC Bhargava said on Wednesday that the company’s maiden electric vehicle (EV), which it is planning to introduce in the market in 2025, will be positioned in the upper segment of the market.
The country’s largest manufacturer of internal combustion engine-powered passenger vehicles (PVs) witnesses a significant contribution to its volumes from relatively affordable models. For instance, the company sold 7,88,000 hatchbacks in FY22 and had a 68.4 per cent share in the segment.
Maruti’s EVs will be produced at the Suzuki Motor Gujarat plant. “In the beginning, they will be in the upper segment of the market. They are not going to come in the lower end of the market initially.
