In view of the support the micro and small businesses need in order to recover from the pandemic-induced crisis, Facebook rolled out a dedicated offline to online “SMB Guide” and other new resources to help make this journey frictionless for them.
The offline to online SMB Guide for India is free and publicly available but the social networking giant is also proactively reaching out to nine million small businesses across the country to ensure it reaches the businesses who need it the most.
The Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online.
It covers Facebook, Instagram and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies.
