KLM in Dutch court to answer ‘greenwashing’ allegation
Dutch airline KLM is set to face off with environmentalists in an Amsterdam court on Tuesday over whether its advertisements misled customers in an alleged case of “greenwashing”.
The case brought by Fossil Free, which centres around KLM’s “Fly Responsibly” advertising campaign, is seen as a test of what environmental claims the aviation industry can make while it remains a major contributor to greenhouse gas emissions.
KLM, the Dutch arm of Air France-KLM, denies greenwashing and says the Fly Responsibly campaign was intended to make people think twice before flying.
