Jumping on EV wagon represents risky ride for tech pioneer Sony
From personal music players to games consoles, Sony Group has often gambled in order to be a pioneer, but a leap into electric cars could take the risks to a new level for the Japanese consumer tech giant.
While investors were wowed when Chief Executive Kenichiro Yoshida this week told a Las Vegas tech fair the company was setting up Sony Mobility, its stock fell 7% on Thursday as they contemplated the challenge of actually delivering EVs packed with sensors, consumer electronics and entertainment offerings.
The primary goal of Sony-branded cars, analysts say, is to create an autonomous connected vehicle for services such as car sharing and ride hailing, which could eventually outstrip automobile sales.
