Jet Privilege’s frequent flyer programme to be now known as InterMiles
Jet Privilege Private Limited (JPPL), the company which owns the frequent flyer programme of the grounded Jet Airways, has revamped it’s business model and corporate brand. JPPL on Thursday announced that it’s programme will now be known as InterMiles.
The programme will offer its 10 million members the opportunity to earn and redeem InterMiles, across travel, hospitality and lifestyle services across over 10 categories and 150 programme partners.
JPPL was set up as a separate, independent entity — part of the Etihad Aviation Group which holds 50.1 per cent stake and Jet Airways has a minority stake of 49.9 per cent — formed to market, develop and grow JetPrivilege – a loyalty and rewards programme.
