Jet Privilege goes for brand revamp; to be known as ‘InterMiles’
NEW DELHI : Loyalty and rewards management company Jet Privilege Pvt Ltd (JPPL) on Thursday unveiled a new brand identity ‘InterMiles’ as part of its growth strategy.
Carved out as a separate entity from the now-grounded Jet Airways more than five years ago, JPPL has close to 10 million members.
“InterMiles will encompass both the award-winning loyalty and rewards programme (previously, Jet Privilege) and the ubiquitous rewards and recognition currency (previously, JPMiles),” the company said in a release.
