IndiGo’s looking to add more global destinations next year: CCO Boulter

Fresh from expanding its overseas presence with flights to China and Myanmar, IndiGo, India’s largest airline run by InterGlobe Aviation Ltd, is preparing to connect more destinations such as London and Vietnam. The budget airline will seek to woo passengers by offering attractive fares, coupled with a strong marketing strategy, IndiGo’s chief commercial officer (CCO) William Boulter said in an interview. Edited excerpts:

How optimistic are you about Myanmar?

Well, Myanmar is a destination for us (where) we think the IndiGo model is best applied. Although the numbers that we looked up before starting operation to Yangon were not, especially, encouraging, the stimulation effect of low-cost carriers can be substantial and typically, one can stimulate the market by 100% pretty quickly, provided you get the right fares and the right marketing strategy.