IndiGo launches brand campaign to boost its international flights
To boost load factor at its recently launched international flights, low-cost carrier IndiGoNSE -0.52 % on Sunday launched a brand campaign called ‘ IndiGo Abroad: Happy to be your first.’
Earlier this year, the airline launched flights to Turkey, China, Vietnam, Myanmar and Saudi Arabia.
“The campaign aims to introduce Indian travellers new and unexplored 6E destinations to encourage first-time international travellers and experiential travellers to look beyond the regular international destinations, for their next trip abroad with IndiGo,” the airline said in a statement.
