IndiGo bets big on festive season for demand revival

IndiGo, India’s largest airline, operated by InterGlobe Aviation Ltd, is betting big on the festive season, trying to revive passenger demand following an increase in flight bookings as states ease travel restrictions.

The airline is seeing its passenger load factor (PLF) come close to 70%, which is a gradual improvement from 55%, said Wolfgang Prock-Schauer, president and chief operating officer, IndiGo. “We can see a gradual improvement in PLF. Also, fares are holding on and slightly higher fares and improvement in PLF will lead to improvement in RASK,” he said.

PLF measures the capacity utilization of airlines. RASK or Revenue per Available Seat-Kilometre measures unit revenue for airlines.