IndianOil ropes in Little Master to promote ‘Chhotu’ 5-kg LPG refill

NEW DELHI: In a country where nothing draws eyeballs like cricket, IndianOil has roped in batting legend Sunil Gavaskar – lovingly called ‘Little Master’ for his prowess in the game – to promote ‘Chhotu (little one)’, the company’s five-Kg LPG refills aimed at poor households and floating population – from migrant labourers, students to young professionals.
Gavaskar was the star attraction at a function organised by the flagship oil refiner and fuel retailer to mark one year of the refill’s rechristening by company chairman Shrikant Madhav Vaidya in December 2020.
Since its rechristening, Chhotu has grown into one of the most popular LPG brands in the country. Since its rebranding, with sales posting a growth of more than 58%. On average, IndianOil sells almost two lakh free-sale Chhotu refills every month across the country.
Addressing the function, Gavaskar said Chhotu will grow into becoming a valuable addition for every household in the coming years.