Honda India Power Products forays into naval maritime segment

CHENNAI: Honda India Power Products Limited (HIPP) is planning to target an aggressive foray into the naval maritime segment in India with the launch of its marine outboard business on Wednesday.
HIPP will launch its 4-stroke outboard motors (OBM) engine range next month. The company, which is targeting 10-15% of the 3,000 unit 4-stroke OBM market in the first three years, has a dominant presence in the naval maritime segment globally.
Takahiro Ueda, CMD, president & CEO, Honda India Power Products, said: “Globally Honda OBMs support naval applications and maritime security and we expect such demand in India as well, and we are ready to support such requirements.”
Apart from defence, the company will also target leisure and tourism as well as the fishing segments with their OBM range in India.