Honda India Power Products forays into e-commerce

Honda India Power Products (HIPP), a Noida-headquartered listed company in the power equipment industry, Tuesday announced its foray into e-commerce channels with the launch of its website in a bid to further shorten the distance between its products and its customers.

The subsidiary of Japan’s Honda Motor Company is into manufacturing and marketing power products such as portable -generators, water pumps, tillers, and general-purpose engines. It also markets lawn mowers, brush cutters and long-tailed boat engines.

For its entry into e-commerce, the 37-year-old company will be incorporating a marketplace on its existing website instead of listing its products on other e-commerce platforms, according to the company’s Chairman-cum-Managing Director and President Takahiro Ueda.