Hero MotoCorp charges up electric vehicle play
Hero MotoCorp, which has long ruled the Indian roads with its internal combustion engine motorcycles, is looking to challenge the market share of Ola Electric, TVS Motor Company and Ampere in the country’s fast-evolving electric two-wheeler segment.
The company has commenced work on fast-tracking production and sales of Vida V1 – the first premium electric scooter it launched in December – by extending its distribution to 100 cities by the end of the ongoing financial year, against 10 planned earlier. It is also working on introducing two more electric scooters at the mass end of the market to build volumes in the next 18 months.
