GoAir rebrands as Go First after 15 years of flying

After being in the skies for 15 years, Wadia Group-owned GoAir has rebranded itself as ‘Go First’ as the airline focuses on ultra-low-cost business model amid the aviation industry grappling with pandemic headwinds.

The announcement on Thursday also comes amid reports that the airline was preparing for an initial share sale to raise funds for its ambitious expansion plans. The Go First as ULCC (ultra-low-cost carrier) would operate single aircraft type across its fleet, which currently has both Airbus A320 and A320Neos (new engine option) planes in operation, it said in a said.