From manual pricing to ChatGPT: How Air India is transforming under Tata

Air India, until recently tied to an antiquated manual pricing system when setting airfares, is shifting to algorithm-based software long used by rivals to help it squeeze out more revenue from each flight.

In another sign of the formerly government-owned carrier’s whirlwind transformation under its new owner Tata Group, Air India is testing ChatGPT, OpenAI’s popular chatbot, to replace paper-based practices.