Focusing on budget-oriented buyers, Ather to launch 450S to gain mkt share

Ather Energy is ready to launch a new, relatively economical electric scooter, which would be sold by the name 450S, an Autocar India (ACI) report said. Ather has registered a trademark for the name ‘450S’, which may be an indication that the launch is around the corner.

All that we know about the Ather 450S

Ather applied for the 450S trademark towards the end of March 2023 and its application passed all the checks. Additionally, the company has filed a request for what appears to be a trademark logo for the 450S electric scooter.

The report said that the electric scooter is likely to miss on features like the 7-inch TFT touchscreen and auto-hold.