Ferrari counts on new models to boost revenue, including SUV
Italian luxury carmaker Ferrari set Thursday an ambitious target for revenues in a four-year strategic plan based on a raft of new models, including a long-awaited SUV.
The 6.7-billion-euro ($7-billion) goal for 2026 is well above this year’s estimated revenue of around 4.8 billion euros.
The 2022-2026 strategic plan will be driven by the launch of new products, including Ferrari’s first SUV “Purosangue” (Thoroughbred), which will be unveiled in September, with deliveries from 2023.
Another 15 new launches are expected between 2023 and 2026, new chief executive Benedetto Vigna revealed at the brand’s historic Maranello site in northern Italy.
