Apple abandoned its decade-long electric vehicle (EV) project last week, shifting its focus to the emerging generative artificial intelligence (GenAI) sector. Banasree Purkayastha looks at the roadblocks the iPhone maker faced in its dream car project and how AI is key for tech giants right now
l Pulling the plug on Project Titan
On February 27, in an internal meeting, Apple said that it was pulling the plug on its electric vehicle project. Codenamed Project Titan, Apple had 2000 employees working on it for almost a decade.
