Eveready focused on doubling alkaline battery segment growth this year: Company Sr VP Banerjee

A household name for batteries, Eveready India has revamped its offerings as high drain devices take centre stage in the lives of Indians, necessitating the need for superior and longer lasting options. Company Senior Vice president and Strategic Business Unit Head (Batteries and Flashlights), Anirban Banerjee, spoke to DH’s Shakshi Jain, to shed light on the latest launch and a shift towards alkaline batteries in India, a common practice in many advanced and emerging economies across the globe.

Edited excerpts.

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