EV-bus manufacturers worried after DHI makes sporting FAME logo must in buses

Months after the Department of Heavy Industries (DHI) notified an order making it mandatory for the Ev-buses operator(s) to place the FAME logo on both the sides of the vehicles prominently, the manufacturers are feeling the pinch with advertisement revenues taking a significant hit, according to sources close to funding agencies/lenders.

The order released by the DHI makes it compulsory for the manufacturers to get the FAME logo on the buses, at the spots which the manufacturers earlier used to lease out to potential advertisers for some revenue.

A couple of industry insiders told The Pioneer on the condition of anonymity that this move has not gone down well with the operator(s) and has caused considerable losses for them as per early assessment.