Dry cell battery maker, Eveready Industries India, has pushed the goalpost for entering a new category by a year.
Led by the Burman family of Dabur India, Eveready had planned to enter a new category by FY26, what would have been its fourth after battery, flashlight and lighting. However, its challenges with a revamped route-to-market (RTM) persist.
In the earnings call on Monday, Eveready managing director, Suvamoy Saha, said that the company was contemplating a newer category beyond battery, flashlight and lighting.
