Digital transformation at BPCL in collaboration with Deloitte India to enhance customer experience

Privatization-bound Bharat Petroleum Corp Ltd (BPCL) has picked Deloitte India to implement an ambitious digital transformation project that aims to enhance the customer experience across all touchpoints by providing a single view of products and services across business units. ‘Project Anubhav’ has been “well received by customers and other stakeholders making an impact in the initial phase of deployment”, the company said in a statement.