Digital Dividends: BPCL champions change with Project Anubhav
In terms of digital transformation, the last few years have been dramatic. The Indian market has tremendous digital development possibilities, and both the public and the commercial sectors are equally committed to the project. Bharat Petroleum Corporation Ltd (BPCL), a Fortune 500 firm, is one such participant, with a robust network of around 19,000 retail outlets across India. BPCL is the second largest Indian oil marketing company and one of the premier integrated energy companies.
“Technology is playing a pivotal role in BPCL’s digital transformation journey. The developing technologies from some of the leading cloud providers will also have a significant impact on the future of the oil and gas industry in the Indian market,” said Rahul Tandon, head, Digital Transformation (Project Anubhav), BPCL.
To foster digital change throughout its marketing division, BPCL has initiated its Project Anubhav, with the aim to provide a unified BPCL experience across different touchpoints to its enormous retail (B2C) and commercial (B2B) client base.
