CIL banks on supplies to non-power sector to expand sales

PSU miner Coal India (CIL) is reorienting its marketing plans since the demand from the power sector, its main consumer, is yet to fully resurge. “We are concentrating our efforts on non-power consumers to expand our sales volume. Till there is demand resurgence from power sector we shall follow this, which is helping us,” said a senior executive of the company.

The non-power consumers are showing a tendency to lift more coal. CIL’s supply to this sector has risen to 12.3 million tonnes in November this fiscal compared to 8.4 mts during November last fiscal, registering a 46% growth. The non-power sector’s lifting accounted for 24% of the month’s total despatch at 51.3 mts. The non-power sector predominantly consisting of cement, sponge iron, captive power plants and a host of other industries, progressively consumed 80.6 mts up to November, a growth by 14%.