Choosing your next EV will get easier as multi-brand showrooms gain currency in India
Mumbai: Electric vehicle buyers can now walk into a showroom and get options from multiple brands to choose from, just like buying a new mobile phone, as the concept of multi-brand vehicle dealerships slowly gains popularity in India.
It is a proven concept overseas but never took off in India. With the advent of electric vehicles (EV), multi-brand dealerships are now finding favour here too with at least five companies investing in this space.
The reasons are simple – there are tens of small EV makers in India in the two-wheeler, three-wheeler and bicycle segments, most of whom have neither the volumes nor the brand recall to sustain exclusive showrooms. With multi-brand showrooms, sales are higher than in single-brand showrooms, ensuring better sustainability of operations for the dealer.
