Can Air India become the Maharaja of Indian skies again?
Air India has come a long way from its glory days, when it dominated the Indian skies. Today, IndiGo is India’s biggest airline by domestic market share. July data from the national aviation regulator showed that IndiGo commanded a 58.8 per cent share. Vistara, a Tata Sons-Singapore Airlines joint venture, was the second-biggest with a market share of 10.4 per cent. Behind IndiGo and Vistara was Tata-owned Air India with a 8.4 per cent market share.
The Tata Group, which took over Air India and Air India Express in January this year, has decided to remedy the situation. Air India has unveiled a five-year transformation plan that aims to increase its domestic market share to 30 per cent, up from the current 8.4 per cent. They have named the plan Vihaan.AI.
