BPCL expects to expand customer base 10-fold under new customer loyalty programme
MUMBAI: Bharat Petroleum Corporation Ltd (BPCL) expects to expand its customer base 10-fold to one million under a new customer loyalty campaign, said a senior company official.
The new campaign ‘Get 100X Bonus Petromiles’ under its programme ‘SmartDrive’ will offer customers benefits like extra bonus reward points on each transaction of fuel purchase through a scratch card in the SmartDrive App, it said in a statement.
The campaign is open till March 31, it added.
Currently, the state-owned company has a customer base of one lakh with over Rs 20 crore worth of monthly transactions under its current ‘Smart Drive’ programme, it added.
