BPCL expects to expand customer base 10-fold under new customer loyalty programme

Bharat Petroleum Corporation Ltd (BPCL) expects to expand its customer base 10-fold to one million under a new customer loyalty campaign, said a senior company official.

The new campaign ‘Get 100X Bonus Petromiles’ under its programme ‘SmartDrive’ will offer customers benefits like extra bonus reward points on each transaction of fuel purchase through a scratch card in the SmartDrive App, it said in a statement. The campaign is open till March 31, it added.