BaaS fuels surge in Ather, Hero EV sales

Taking a leaf from JSW MG Motor, which first rolled out the battery-as-a-service (BaaS) model for the Comet, ZS EV and Windsor cars, electric two-wheeler makers Ather Energy and Hero MotoCorp have now leaned into the same strategy and are witnessing a similar effect — sharper demand and rising sales. With upfront prices dropping and ownership becoming more flexible, the model has nudged many fence-sitters toward the EV lane, improving monthly sales volumes for both brands over the past six months.