Ather discontinues entry-level 340 electric scooter

Ather Energy, the makers of electric two wheelers, has discontinued one of its models, Ather 340, the lower variant in its portfolio as it constitutes a mere 1 per cent of its total sales.

In a recent post on Instagram, Ather Energy wrote: Nobody wants the Ather 340.

The Ather 340 is the entry-level product in its lineup and is priced at ₹1.02 lakh in Bengaluru and ₹1.10 lakh in Chennai.

Ather Energy said 99 per cent of its customers prefer A450 which has added features and costs about ₹1.22 lakh in Chennai and ₹1.13 lakh in Bengaluru.