Amid arbitration with Hero Electric, Hero Motocorp launches new EV brand

Hero MotoCorp, India’s largest two-wheeler seller, has launched a brand for its electric vehicle (EV) segment to avoid legal complexities due to the ongoing arbitration with Hero Electric over the “Hero” brand name.

Hero MotoCorp will launch its first two-wheeler scooter on July 1.

Vijay Munjal, who, along with his son Naveen Munjal, owns Hero Electric, the largest electric two-wheeler company, had moved the Delhi High Court last year against his cousin Pawan Munjal, promoter and chairman of Hero MotoCorp, seeking an injunction on Hero MotoCorp using the brand name for its upcoming electric two-wheeler products.

The court has not debarred the company from using the “Hero” brand name for its electric vehicles, but has instead asked the Munjal scions to settle the dispute through arbitration.