AirAsia India customers will now be able get support services through WhatsApp following the budget carrier making available its virtual assistant, AirAsia Virtual Allstar (AVA) on the Facebook-run messaging platform, a release said on Tuesday. AVA, which is a chatbot, already handles millions of cases annually across other platforms such as Facebook and the airline’s web portal as well as its mobile app, it said.
AirAsia India is the first domestic airline to offer customer support through WhatsApp in the country, the release said. India is the biggest market for WhatsApp globally, with over 400 million active users across the country. For 96 per cent of smartphone users in India, WhatsApp is the primary messaging platform for daily communication, AirAsia India said.
