Airline major Air India unveiled a new logo and livery, incorporating shades of red, golden, and violet colours, on Thursday as part of a rebranding exercise after being acquired by Tata Group in January 2022.
The iconic Maharajah, Air India’s mascot since 1946, will now play a more “background” role, according to the airline’s Chief Executive Officer and Managing Director Campbell Wilson, who addressed reporters after revealing the new logo and livery.
“The Maharajah will remain similar to what we currently have, but with slight updates. We’ve made him a bit more fit and incorporated some gold and purple the new brand represents,” he stated.
