Air India to drop Vistara label post merger: CEO Wilson

Having devoted the first year since its acquisition in making investments on sprucing Air India’s fleet, Tata group is all set to consolidate its operations under just two brands – Air India and Air India Express – distinguishing its full service and low-cost flights. In the process, it has decided to abandon the Vistara brand.

Speaking to DH on Monday, Chief Executive Campbell Wilson informed that this decision was taken as Air India has a greater global recall. “There is a desire to carry forward the heritage of both Air India and Vistara into the new Air India…Vistara clearly has a very strong recognition in the Indian market but if you look outside the Indian market, clearly Air India is much more recognised and has a 90-year history.