Air India likely to retire its iconic ‘Maharaja’ mascot: Report
With his trademark handlebar moustache and striped turban, Air India’s Maharaja has been ruling the hearts of Indian households for years. But now amid a long-awaited overhaul of the brand, the future of the beloved mascot remains uncertain.
According to an Economic Times report, the Maharaja may step back and get a new role as the Tata Group gears up to rebrand the national carrier after reacquiring it early last year.
The airline is reportedly set to get a new look as part of the rebranding exercise with a new colour palette of red, white, and purple in lieu of the original red and white.
