Air India Express will give first-time voters aged 18 to 22 a 19 per cent discount on domestic and international flight tickets for travelling to their home constituencies and back, the Economic Times (ET) reported.
This deal is part of the airline’s “#VoteAsYouAre” campaign, “designed to mobilise first-time voters to fly home to exercise their constitutional right and help guide the flight path of the nation”, ET reported.
In a statement, Air India Express said the discount will solidify its campaign to be identified as “New India’s Smart Connector”. The airline is giving the discount after voter turnout in the first phase of 2024 Lok Sabha elections dipped compared to 2019.
