Ahead of IPO, Wadia group rebrands GoAir as GoFirst
Low-fare airline GoAir on Thursday rebranded itself GoFirst, as the Wadia group-controlled airline prepares to approach the market for a public share sale.
The rebranding comes at a time when a second wave of Covid-19 has led to a drastic reduction in air passenger traffic. “At the heart of this revamp is the full embrace of the ultra-low-cost airline model,” the airline said on Thursday.
“It is this competitive advantage that enables the airline to offer its customers a combination of ultra-competitive fares and a safe flying experience,” it said.
An ultra-low-cost carrier (ULCC) is different from a low-cost carrier (LCC) as they operate different business models with unbundled fares, bringing fares down further.
