A SpiceJet take-off for song from Suriya film, Soorarai Pottru
In an industry-first, and as part of a brand marketing initiative, SpiceJet today hosted the music launch of a song from a Tamil film featuring actor Suriya aboard its aircraft at Chennai airport.
The movie, Soorarai Pottru (Hail the Brave), starring Suriya in the lead, is a biopic based on the life story of GR Gopinath, founder of low-cost airline, Air Deccan.
SpiceJet announced its association as an airline partner for the film at an event aboard its aircraft that sported the movie poster. SpiceJet’s Chairman and Managing Director, Ajay Singh, and Suriya released the song, Veyyon Silli, in the presence of other co-stars.
The airline recently promoted the release of superstar Rajinikanth’s Darbar by sporting ‘Darbar Rajini’ livery on its flight.
