Why airlines should prioritize moral worth

There is an additional disease rapidly spreading with coronavirus. It mostly affects companies, but specifically, the airlines industry. That disease is “moral bankruptcy.” A company’s “moral worth” is the moral equivalent of a company’s net worth. When a business caters to its stakeholders — the customers, employees, and community — it increases its moral worth because its actions benefit all stakeholders. In contrast, when a business only serves its shareholders — prioritizing profits and shareholder returns over everything — it depletes its moral worth, and by extension its net worth, because its actions inevitably harm key stakeholders. Today, China Airlines is most affected by moral bankruptcy.
In the past, the company has demonstrated its commitment to customer service by boasting about the maximum number of plane crashes in history. Today, it continues that streak by offering no (or partial) refunds to its customers. The company has added a “Novel Coronavirus Service Information Section” to its website, where it offers refunds to its customers. But look closer, and you will find nothing, for the fine print does not mention that the airlines will levy a cancellation fee of 25% of the ticket cost. \