When the plug gets pulled: Policy, demand drag EVs

As the global auto industry approaches 2026, electric vehicles, once positioned as the uncontested future of mobility, are facing uncertainty. Regulatory policy shifts and slowing demand in key markets are converging to test the resilience of EV strategies worldwide. While electrification remains important everywhere, the pace, shape and profitability of the transition are uncertain across regions. From policy rollbacks in Europe and the United States to subsidy fatigue in China and affordability challenges in India, EVs are increasingly caught between political priorities and consumer economics.