Shifting gears: Affordable EVs add pace to auto race
The compact and mini electric car segment is set to become the next arena of competition as automakers look to emulate the unrivalled dominance of Maruti Suzuki in this category on petrol engines.
While the battle among carmakers has been intense in the Rs 18-25-lakh electric car segment, the sub-four-meter category, which is the backbone of the domestic car market driving more than 60% of the volumes in FY25, has been largely snubbed by major brands.
