Prepaid transit card launched to encourage IT staffers in Bengaluru’s Electronic City to use Metro, buses

BENGALURU: To encourage more IT employees to shift from private vehicles to public transport, the Electronics City Industries Association (ELCIA), Toyota Mobility Foundation (TMF) and World Resources Institute (WRI) India on Monday launched the Orbit Wallet RuPay prepaid card for employees of companies operating in the Electronics City industrial township.

The initiative, supported by the Bengaluru Metro Rail Corporation Ltd (BMRCL) and Bengaluru Metropolitan Transport Corporation (BMTC), is part of the STAMP (Station Access and Mobility Program): Nudging Commuter Behaviour project, which focuses on increasing Metro ridership along the new Yellow Line using behavioural science and technology interventions.