‘Not yet in EV volumes game; cargo nearing pre-Covid level’
Pune: The executive director of the Pune-based automaker Bajaj Auto, Rakesh Sharma, said in an interaction with TOI that while the company would eventually enter the competitive volumes business in electric mobility for the medium and long-term, it was currently laying the groundwork for the same, with enough capabilities in manufacturing and R&D.
“One approach is not superior to the other, while going into the EV market. But I would say that we have the underpinnings of being a successful player in EV. There are certain new capabilities that we have to acquire, but there are a lot of old capabilities required as well, be it product development, R&D, manufacturing, and the go-to market strategies. We don’t have a volumetric focus in our EV business (for the Chetak brand of electric scooters) this year. Currently, we are ensuring that our capabilities are in position, so that as the supply chain improves, we are well-poised in the medium term to win. There will come a time when we arewill be chasing leadership and volume. This is the preparation phase, rather than execution,” he said.
