NHAI to run social media campaign to promote new projects
NEW DELHI: An intensive social media awareness campaign highlighting features of the new highway projects will become a regular exercise as mandated by the National Highways Authority of India (NHAI).
The campaign will take off as soon as the proposals are given official approval.
The authority will use videos, maps and graphics to showcase the proposed works and demonstrate their potential benefits. A day-wise action plan has already been drawn up to disseminate targeted messages and activities over seven days across various digital platforms.
