How Tata Motors wins the EV game in spite of Mahindra’s decade-old head start
A decade is a long time for a business cycle. It marks a period when strategies either work or get overtaken. Today as India’s electric vehicle (EV) industry stands at crossroads, it is no secret that Tata Motors NSE 1.12 % in two years has overtaken the decade-long head start advantage its rival Mahindra had.
Tata Motors is building a range of affordable electric cars as it remains committed to its electrification strategy, and the results are clearly showing. It has embarked upon this journey with a sort of vengeance not only to catch up but to go ahead of its rivals.
